Graham Kennedy's

Manifest

For creating micro-businesses1

  1. No investors

  2. No employees

  3. No acquisition costs

  4. Everything must scale exponentially

  5. Used car sale exits only2

  6. The business ends when the conviction ends

  7. Full agency

  8. Time-to-value (TTV) is the defining metric

1 A micro-business solves one niche problem for one niche customer in one niche way with minimal overhead. Run by one person serving thousands, it creates value without defending against inevitable competition. When larger players make your product their feature, that's not defeat. It's the natural endpoint.

2 So, what is a used car sale exit anyway? If you've ever sold a used car directly to another person, you know how it goes. They can check under the hood, kick the tires, and have a qualified mechanic inspect the engine. However, once an agreement is in place, the transaction is straightforward: You give me the money and I give you the keys. That's it. I'm not giving you a warranty. I'm not accepting equity in lieu of cash. It's a one-off cash-only transaction.

Last updated on November 20, 2025 by Graham Kennedy